Hi, i’m Miriam - A Social Media Manager

VIDEO EDITING

COPYWRITING

VISUAL DESIGN

I help businesses grow through strategic, results-driven social media management but my love for content started long before it became a career. As a kid, I was always cutting family trips and birthdays into little cinematic edits, posting them to my mom's Facebook. That creative instinct followed me through school and into competing The World Scholars Debate Championship in USA but I was equally drawn to numbers, which led me to study Accounting and Finance at university. It felt like the practical choice until the pull toward content and creativity grew too loud to ignore, and I found myself back in social media, joining an agency to manage accounts across wellness, fashion and beauty brands.

That accounting background never left me, though it's why my approach to content stays creatively led but data-backed. While studying, I balanced a full-time job as a social media manager working on weekend and evenings on top of a first-class degree. Eventually, the pull became impossible to ignore and I made the leap to social media full-time, the best decision I've made.

Now, with 4 years of experience, I bring that same creative-meets-analytical instinct to every brand I work with, building genuine connections and helping businesses find their place in an industry that never stops moving.

CREATIVE THINKING × COMMERCIAL THINKING

I don't look at social media as simply:

“What should we post?”

I look at:

Who are we speaking to?
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What do they care about?
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What content will capture their attention?
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What builds trust?
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What drives action?
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What does the data tell us?